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"Long copy sells more than short copy. Only amateurs use short copy."

- David Ogilvy

 


We take a different approach to the creation of brochures, posters, and other kinds of print material.

Unlike some people who write an ad and then try to make it fit, we first analyze the space or the stock available, create an eye-catching design and layout, and then we actually write the copy.

Which makes sense, since we live in a visual age, and photos and other graphic elements are the very first things that register in the minds of your target audience.

And we write in the vernacular.

Which has led to a couple of spirited discussions with clients whose obsession with proper grammar would make a high school English teacher proud.

The fact is, ad copy should always be conversational. If that means we split a few infinitives, so be it.

Because we're here to get your message across to people in the most effective way. Not to win any gold stars from Miss Crabtree.

 

See samples of our work

 


Contents copyright 2007 © Gerry O'Brien
Other copyrights held by their respective owners.