We're always excited to create new TV spots for our clients, but TV -- cable or broadcast -- is rarely the best choice for most local businesses and political candidates.

The reason: there is little or no ability to target your media buy, and the result is that as many as 90% of the people viewing your spot are outside your target audience or district.

Digital cable and other new technologies may someday allow you to target your spot by zip code, city block, or even specific homes. But that day is at least a few decades away.

We'll create whatever kind of spot you need, but we'll also suggest more effective media to get your message out.